10,000 orders. And an award from Shopify for that.

The new online store for FC St. Gallen 1879: UX/UI design by us, technical implementation by aico (aiconomy AG). A store designed to feel like a game at the stadium—clear, direct, and getting you right to your goal.

10,000 orders aren't a design award. They're proof that the concept works.

Thank you to Sandro Dal Farra, who led the project on the club’s end, for your trust and clear leadership. Thank you to Matthias Müller, owner of aico, and his team for an implementation that lives up to the design’s promise. And thank you to FC St. Gallen 1879 for a project that’s truly a joy to work on.

On to the next 100,000. Then we'll get the next award.