b54 supports the ride.

We love skiing. We love adventure sports. We love working with people. We love supporting people with our expertise in marketing, digital and graphic design. A partnership with 16-year-old freeskier Zoe Van Essen was therefore a step we simply had to take!

During Zoe's long injury layoff, she joined B54 with the goal of building a brand for herself as a future professional athlete. B54 and Zoe have since worked closely together to create a brand image that can grow with Zoe as she develops personally and in her professional sporting career.