50 years. 50 concerts.
Music school Oberrheintal
Initial situation
At the beginning of 2023, the music school approached us with a request for a campaign to mark its 50th anniversary.
Over the past three months, we have developed the "50 years, 50 concerts" brand together with the music school with great commitment and passion. With the claim "We bring music to you", concerts of all kinds will take place over the next few months to bring the joy of music back to children and young people.
We focused on creating a brand that reflects the values and importance of the music school and is contemporary and appealing at the same time. The new design was deliberately kept "young", but integrates with the existing color scheme into the overall appearance of the music school.
Customer
CHUNRAT - House of Music
Churerstrasse 51
9450 Altstätten
Result
The concerts are advertised on posters, a fanfold and also digitally at msor.ch/50. Jute bags, sports bags and T-shirts will also be used to make the branding of this campaign visible everywhere and create a uniform appearance.
The new branding of the music school is not just a new logo and design, but a symbol of an institution that has been inspiring people and creating music lovers for 50 years. It is a sign of a school that stands for quality and excellence and is accessible to everyone who wants to improve their musical skills.
We are very pleased to present the new branding of this campaign of the Oberrheintal Music School and wish the music school great concerts. See you soon.
Insights
From an idea, Bureau54 developed a very coherent campaign for us, supervised it with a great deal of commitment and brought it to the point right through to implementation. With a competent view of the big picture and the details, a successful presentation was created for the 50th anniversary year of the Oberrheintal music school. Many thanks for the very pleasant and professional collaboration!
Mario Söldi
Oberrheintal Music School
