70 years, 100% future
Cristuzzi Immobilien-Treuhand AG
Initial situation
70 years of experience, passion and quality - Cristuzzi celebrates a success story and makes a strong promise for tomorrow with "100% future".
Cristuzzi approached us at the beginning of 2024 with the desire to rethink and modernize the branding in the course of the anniversary year 2025. After initial discussions and an exciting workshop, we started with the relaunch of the brand and, in parallel, with the "70 years, 100% future" campaign for the anniversary year.
Customer
Bahnhofstrasse 3
9443 Widnau
Switzerland
Result
As part of the anniversary year 2025, we have implemented a comprehensive rebranding for Cristuzzi that honors the 70-year success story and at the same time looks to the future. With the guiding principle "100% future", we not only formulated a powerful message, but also fundamentally modernized the entire brand identity.
The new brand structure combines tradition and innovation: a fresh logo with a slightly adapted figurative mark and a harmonized colour scheme give Cristuzzi a contemporary and concise appearance.
In addition to the corporate design, we have redesigned numerous communication tools: From new stationery, print implementations, car, construction site and bus lettering to versatile templates for plans and dossiers. The centerpiece, and we are proud of this, is the annual campaign "70 years / 100 % future", which is played out via various channels. Another highlight is the completely new website, complemented by a fresh social media presence that makes Cristuzzi digitally visible.
With the rebranding and the anniversary campaign, Cristuzzi is ready for the future - without losing sight of the values of the last 70 years.
Insights
The collaboration with Cristuzzi? Really great! From the first workshop to the final touches, everything was super structured, but at the same time relaxed and at eye level. Thanks to a motivated team, quick decision-making processes and a clear common goal, we were able to really step on the gas creatively - and that is clearly expressed. It was not only fun, but also showed what is possible in such a collaboration. We are ready for the next projects and look forward to everything that lies ahead.
