The Diogenes Theater stands for culture in the Rhine Valley. The theater moved in November 2021. In the course of the move, the corporate design, the website and the entire print materials were also revised. We were able to give the theater a new look.
In addition to the theater, the Prestegg Museum was also renovated at the new location. The two buildings are connected by a round gate. We took this element, rotated it 90 degrees and turned it into the figurative mark "D". Of course, the figurative mark also stands for the Diogenes-D.
Insights
"Time and time again, we try to integrate the features, such as the archway in this case, into the identity and branding. The fact that Diogenes also begins with D was more of a coincidence that we were able to take advantage of and that underlined the concept once again," says Bruno Thurnherr, project manager.