Strong as a bear
FC Altstätten
Initial situation
FC Altstätten has a new face, thanks to Bureau54 and Büffeln.ch! Over the past few months, the trio has worked hard on the graphic design, corporate identity, print marketing and social media to redesign the image of FC Altstätten.
This club has a special place in our hearts as it is the home club of our family and friends who are active members of the team. One of us attends every game and cheers our team on.
As part of this rebranding, we redesigned the logo and general corporate design to give the club a consistent look and feel. We reused elements of the first logo and introduced new, appealing graphics that reflect the slogan 'Bärenstark'.
Result
Our vision was to show all sides of the club, from matchday posts, live results of 1st team games, funny videos showing that our players are more than just goalscorers, being part of events that bring the city together, and much more.
Insights
'For me, it was a great opportunity to integrate myself into Altstätt life. I attend almost every game, learn about the history of the club and the fans, make friends with the players, and most importantly, combine my love of sports and marketing. (Next stop: Boston Celtics Social Media Manager 😂)' - Enya Engelbrecht, Marketing Assistant
