Bureau54 GmbH is responsible for the holistic visual brand communication of FC St. Gallen 1879. As a creative agency, we develop the annual seasonal appearance and thus shape the visual appearance of the club.
FC St.Gallen Event AG
Zürcher Strasse 464
9015 St.Gallen
An innovative overall concept that makes the values of tradition, down-to-earthness and home an authentic experience in all areas of the club. We create emotional experiences for fans, partners and the club with a consistent design for all communication media and a captivating storyline around the jersey - the heart of the club.
The 2025/26 season appearance will be experienced for the first time with the annual seasonal abomailing in May 2025.
What particularly surprises us is the depth of planning and the multitude of factors that go into such an overall concept. The close integration of storytelling, design, content and fan experience is an inspiring process for us.
We experience how essential it is to consider each individual measure in the context of the overarching strategy in order to create an effective and emotional connection while remaining flexible. With the FCSG, we not only have a strong partner, but also a platform to realize innovative ideas and create a sustainable, memorable brand image.
"With a flair for storytelling and design, Bureau54 conveys our values authentically and creates a consistent, emotional brand world. We are particularly impressed by the high level of commitment and flexibility in our dynamic football world."
Troy Lüchinger, Head of Marketing & Business Development.
