FC St. Gallen 145th anniversary
A jersey with history
Initial situation
To mark the 145th anniversary of FC St. Gallen 1879, a special jersey was created, inspired by historical photos of the club. The black and gold design was worn at the last home game of the 2023/24 season against FC Zurich and celebrated the long tradition of Switzerland's oldest football club. Bureau54 was given the exciting task of "communicating and marketing" this jersey.
Customer
9015 St.Gallen
Result
Bureau54 was responsible for all communication surrounding the anniversary - from communication to sales support measures for the limited edition jersey. With an embossed timeline and an integrated ZATAP chip that makes digital content accessible, history was brought to life in an innovative way.
Insights
"A unique jersey that combines history and innovation - and all the more special with Bureau54 on our personal jersey," says Enya Engelbrecht, Project Manager, Bureau54.
