The future starts here
GK Grünenfelder AG
Initial situation
"We make mobility easy and safe. Here you will find transportation solutions - individual and high-quality. For today and tomorrow. Whether for the road, the factory premises or military logistics - we make you mobile. And we have been doing so since 1948."
This is the template from GK Grünenfelder. So how do we show that GK is ultra-modern, values tradition and sustainability, and is always on the ball for whatever the future brings? At the same time, the fact that it is all about mobility should also be included. Oh yes, did we mention that we need to 'build in' the 75th anniversary?
Customer
Zollstrasse 25
9451 Kriessern
Switzerland
Result
By retaining the colors, designing new elements, with the slogan 'from here into the future', with symbols that are clearly 'groundbreaking', we now clearly show what GK Grünenfelder stands for. Fortunately, the content of the homepage was already there, but we have nevertheless given it a new form, in keeping with the times and with the message and culture that is so important to the company.
In addition to these implementations, we were also commissioned to develop a concept for social media (especially LinkedIn) and to design the signage and visual language on site.
Insights
"Working with a customer who trusts us completely is fun. And as it happens, this implementation is not the end of the story. There is an event coming up for which we are also in charge, from start to finish, including the concept and implementation on site," says Beat Weilenmann, co-owner of B54. And in order to really show the culture from 'inside', we have developed a video concept of the employees and partners, personally, with a pinch of humor. For the recordings, we approached valuable partners in our network who specialize in this area. Network is key.
