KBZSG NOW
Commercial Vocational and Further Education Center St.Gallen
Initial situation
A school should appeal to students and teachers and their environment in a positive and clear way. A school's identity is an important part of its culture and reflects its values. The Commercial Vocational and Further Education Center St. Gallen should set an example in a timely manner, in today's digital and analog world, and even stand out clearly from other schools.
A challenging, but above all exciting task for Bureau54. We quickly put ourselves in the shoes of the students, future students who are not yet sure about their education, parents and, of course, teachers.
"I like going to KBZSG, I want to be part of it. I am proud of that!"
Customer
Kreuzbleicheweg 4
9000 St.Gallen
Result
With KBZSG NOW as our new brand, we have managed to achieve exactly that; to communicate in a timely manner, to take the pulse of the times. Not only digitally, but also in terms of signaling, language and imagery, we have created a brand with potential for now and the future. The vision of the project is to create a sense of belonging that strongly corresponds to a community. The NOW, or even reduced to the O, stands for a successful and modern school.
Insights
"The biggest challenge was to convince everyone involved of our vision right from the start. To do this, we used images, writing and words to create a feeling and a world that made NOW, including its expressiveness and possibilities, self-explanatory," says Bruno Thurnherr, KBZSG project manager.
