King's Eat. King's Drink.
King's-Yellow
Initial situation
King's-Yellow by Prinzenbräu offers probably one of the most special food experiences thanks to their food truck in a yellow, original American school bus, their numerous delicacies and a wonderful team! They approached us with the idea of this project and we were immediately very enthusiastic. Together with Peter "Pit" and Doris from King's Yellow, the original plan to make the food truck "beautiful" developed into a completely new look for the company.
At some point, hunger was naturally joined by thirst. And originally launched as the "Prinzenbräu" brewery, we were allowed to design a new beer label for King's Yellow... and let's be honest... what could be better than enjoying a "beer of kings" with a delicious meal?
Customer
PrinzenBräu AG
Egerta 45
LI 9496 Balzers
Result
From the development of the brand structure, naming and branding to the final design in print and digital, we were able to implement our ideas together with the management. We really enjoyed working on a project like this and enjoying the client's complete trust! And the King's journey is certainly not over yet.
Insights
Born a prince, grown into a king. Always down-to-earth, unique in character and yet remaining true to himself, the King promises full enjoyment. The beer story continues!
