really nice
Knechtle Permaculture
Initial situation
"Really. Gsond. Rondom.
Where the soil is loose and airy. Where the carrot can be gnarled and the pear doesn't have to be shiny. Where worms, mice and pigs burrow in all directions and d'Goofe are part of nature. That's where we live. That's where we grow. For ourselves and for nature. Together and genuinely healthy."
It is one thing to reconcile and depict this, but it is quite another to convey the culture that is so important here.
Customer
Leugangenstrasse 6
9057 Weissbad
Result
For Knechtle Permakultur, we worked well together to create a new brand that reflects exactly that; the nature, the culture and the people who are connected to it every day. From conception, brand development and branding to digital graphics and hand-drawn elements and subjects - an exciting project with wonderful people! Nicole, Bernhard and the whole family are having a lot of fun building the Knechtle brand.
Insights
"I think the fact that we at Knechtle were able to move away from digital drawing and rely on hand-drawn subjects instead was the little nuance that was needed for this project," Beat Weilenmann, Project Manager
