Lützelflüh image film
History, lifestyle and region under one roof
Initial situation
Lützelflüh, the very old village on the "lützeln", i.e. small hills, is of Alemannic origin. In Old High German it reads "luzzli", in Middle High German "lützel", and in 1125, first mentioned in a document, "Lucelfluo". A long and exciting history characterizes the municipality in the Emmental, surrounded by wide hills, accompanied by the Emme.
And it is precisely here that new residents and professionals are drawn every year due to the increasing attractiveness. Some of the newcomers are not familiar with the region, history, professional opportunities, leisure activities and the generally high standard of living that awaits them in their new home. The task for Bureau54 was therefore to create a short image film that reflects precisely this.
Customer
Kirchplatz 1
3432 Lützelflüh BE
Result
It was hot when we started shooting video and drone footage together with our partner Uphill - a whopping 36 degrees. Nevertheless, we were able to capture the Emmental from its best side, in the best morning and evening light with the lens. It was particularly important to us not just to create beautiful shots, but to really show the 'life', the lifestyle of the community with a storyline. To this end, we engaged a young family and some children to guide us through the film at certain points and really show life in Lützelflüh in a genuine and blunt way. The locals also participated wonderfully. A mix of facts, i.e. train stations, industry, culture, sport and schools, just to name a few, were shown, peppered with banners to underline them with figures and descriptions.
The result is clear to see. A 12-minute film together with a 5-minute clip are now being used at newcomer events, community meetings and online. With one aim; to show the attractiveness of the municipality and all its advantages in a genuine and unvarnished way. Depending on how it is used, this is certainly an easy tool for the municipality to communicate.
Insights
How do we create a movie that doesn't show boring landscapes, beautiful houses and a few stores? A little exaggerated, of course. But we did have to go out on a limb a little. But that's also the job of an agency, anything else wouldn't be a challenge. But we were relieved that our style, with lifestyle, modern camera work, fast cuts, backlighting effects, etc., was immediately appreciated. Thanks to the municipality and everyone involved for the assignment and the great support! We are curious to see how and where the short clip will be used and 'marketed'...
