Strategic annual support for Wüst Metallbau
Innovation through quality
Initial situation
Wüst Metallbau, an established company in the metal construction sector, was approaching its 50th anniversary. The objective was not only to celebrate this anniversary as a retrospective, but also to use it strategically to modernize the brand, increase visibility in the market, and set specific accents in the areas of employer branding (apprentice recruitment) and regional marketing. Bureau54 was commissioned to provide year-round, cross-media support.
Customer
Bafflesstrasse 16
CH-9450 Altstätten
Result
Continuous support over twelve months ensured consistent brand communication across all channels. Measurable and visible successes include:
- Brand identity: Establishment of anniversary branding (logo addition) that combined tradition with modern aesthetics.
- Event & Experience: Successful conception and implementation of the anniversary event and trade fair appearance at Rhema. The specially developed anniversary container served as a physical touchpoint for the company's history.
- Content pipeline: Creation of an extensive archive of high-quality photo and video material (image film, apprentice film, reference photography) that can be used for acquisition and recruitment beyond the anniversary year.
- Digital reach: Continuous growth and interaction on social media channels through structured editorial planning and professional storytelling.
Insights
A company anniversary has the greatest impact when it is used not as a one-off event, but as a strategic hook for long-term communication. By combining historical analysis (content) and future-oriented topics (apprenticeship campaign), the anniversary became a catalyst for the entire company's development.
Content & Implementation
- Strategy & DesignDevelopment of the anniversary identity, logo addition "50 years," and preparation of the history.
- "Anniversary Container" conceptIdea, design, and content support for a mobile brand experience showcasing the company's history.
- Trade fair marketing –Holistic concept and campaign management for the appearance at Rhema.
- Recruiting campaign Design and production of an apprentice campaign, including a recruitment film.
- Moving image Production of a 50-year image film for emotional and professional positioning.
- Event management Planning , support, and media documentation (photos/film) of the anniversary celebrations.
- Digital & Social Media Year-round planning, content creation, and strategic support for channels.
- Asset creation Professional photography of reference objects to strengthen your portfolio.
