When three lawyers want to act differently
Studio3 Law AG
Initial situation
The law firm originally started out under the name Code Law AG - a cool name, but it was characterized by several parties and no longer matched the clear identity of the three partners Fabio, Cyril and Eric. The three of them were looking for an independent, bold image that deliberately set itself apart from the classic, almost clichéd law firm image. Instead of being dry and distant, they wanted their brand to be colorful, bold, sexy and direct - just like themselves.
Customer
Bahnhofplatz 1
8001 Zurich
hello@studio3.law
Result
Together with Bureau54, Studio3 was born. The new name sums up the essence: three founders, one joint studio, one strong appearance. We developed a logo with clever elements that subtly reflect the three owners and created a corporate design that is confident and surprising. The color scheme, imagery and tonality of the texts were chosen to convey both sympathy and professionalism. The website, the texts and all print products such as business cards also follow this clear line - an appearance from a single source that immediately sets Studio3 apart from conventional law firms.
Insights
The result shows that courage pays off. Especially in a traditionally conservative industry, unconventional branding creates attention and differentiation. The decisive factor here was to make the founders' genuine personality visible - their way of living law without falling into old patterns. The holistic approach, from naming and design to text and print, resulted in a brand identity that is authentic, eye-catching and memorable. And last but not least: Working with Fabio, Cyril and Eric was great fun - always productive, always inspiring, simply a really cool journey.
"We are not typical lawyers/attorneys and our clients don't want us to be. But expressing this identity with a new brand, appearance and corresponding communication was a challenge. Bureau54 understood us right from the start. Their first designs were individualized, bold, creative and hit the mark. The collaboration was also the way we like it ourselves - honest, pragmatic and extremely collaborative. Bureau54 always went the extra mile and offered a great customer experience. We always felt comfortable with Bureau54 - both professionally and interpersonally," says Studio3.
