Each one a cool sock in its own right...
Ostschweizdruck & Typotron
Initial situation
So far apart, yet so close. Different offerings, but a mega synergy for customers. So at some point it was clear that Typotron and Ostschweizdruck had to come together under one roof. Bureau54's task was to bring the two brands (companies) together on the one hand, but to communicate and present them as separate companies with the values they bring to the table.
Customer
Hofstetstrasse 14
9300 Wittenbach
Result
The result was well received thanks to the openness to our idea; with a 'sock concept', the slogans and the graphics, we were able to build a bridge to communicate both companies and their assets in a clever way.
Insights
"Normally we deal with ONE brand, a new name, a new logo. Creating a symbiosis of two brands was a challenge. A symbol had to be found... with the 2 socks, which also fit wonderfully for word games and further marketing, we quickly found one", Henrik Kammermann, strategist
