From here into the future
GK Grünenfelder AG
Initial situation
"From here into the future". An important slogan for GK Grünenfelder, which we developed as part of the "75 years" campaign.
With this slogan in mind, we were commissioned to organize a two-day event celebrating the past 75 years of GK, but also looking to the future and what this means for the company, its customers and employees.
The team at GK Grünenfelder approached us with the idea of holding a "Future Day", which they would like to organize annually for their customers and employees. This event was to be a fun and engaging way to discuss the future of transportation and our world. The 75th anniversary of GK Grünenfelder was the perfect occasion to introduce the Future Days.
Customer
Zollstrasse 25
9451 Kriessern
Result
With the term "future" and the slogan "future starts here", we have developed a concept around megatrends. Megatrends are trends that have a global impact. After extensive research, we decided that the most suitable megatrends for the event and GK were "technological change", "demographics and urbanization" and "sustainable value creation".
How can these megatrends be communicated in an entertaining and original way? This is where our experience and expertise come into play! We had Jörg Heynkes, who gave a fantastic and engaging talk on the topic of technological change, Strom Velo, who drove a Carrera track for sustainable value creation, and a VR experience for demographics and urbanization.
Insights
In collaboration with our partners Pfefferbeere and Kühnis Eventtechnik, we brought our concept to life and created an impressive first Future Day and a celebration of GK Grünenfelder's 75th anniversary for customers and employees.
We look forward to the next Future Day as it offers us the opportunity to dive deep into our ever-changing world and explore how we can make the most of the future and its possibilities.
